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  1. Before you design a logo, have a concept in mind. A concept represents your company’s vision, mission, objectives, services, and/or values. The concept can include symbols, icons, or words that have specific sentimental meaning and value to your company. The concept must also have colours. Make sure you do not have more than four colours on your logo. Less is more!
  2. Before you register a domain for your company, think about users who will be accessing it. Ask yourself if the domain name will be easy for people to read and write. Keep the domains short and simple.
  3. Consider the different Top-Level Domains. e.g. .com,, etc) Your TLD must speak to the type of organisation you are running. A domain is like a house. If you don’t have a house, you will always want to meet people at other people’s premises. If you send someone a business email with your personal GMail, Hotmail, iCloud or Yahoo Mail account, they start questioning your business.
  4. Before you design a website, have a company profile ready. A company profile shouldn’t be above 10 pages. It’s a simple document that tells people who you are, what you do, what you’ve done for others, and how people can reach you. The profile needs to be nicely worded and catchy. Rather, speak to a writer to assist you with this, than to do it yourself.
  5. Before you set up your social media accounts, think about the handles. Handles are your usernames. To make it easy for people to find you across all socials, make sure that you have a consistent username you will be using. Sometimes, a username won’t be available in one social media platform but is available in another. In such instances, make sure you create a unique username, but avoid using underscores. The reality is that some people do not know what an underscore is. So, asking someone to follow you on social media and mentioning an underscore can be a challenge for them. Make it easy for people to read and understand.
  6. Before you send any email, make sure that you have your profile designed, professional email signature done, and letterhead. You’d rather be ready for an opportunity and have any than to have an opportunity without being ready for it.

Business Strategist and Brand Developer

Thabang Phala

Thabang Phala, popularly known as Abuti Rams is South African entrepreneur, business consultant, brand strategist, facilitator, thought leader, award-winning development practitioner and host of Abuti Rams Show – an online African business show on Athari Media.

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