Rebranding: 12 Years of Redefining Excellence

BizM8 – A Brand Companion

We believe that being brand companion means being closely associated with a brand and help to promote or reinforce the brand’s identity, values, and messaging. As a brand companion we believe in being a partner that is aligned with the brand’s mission and values.

Our purpose is to enhance the brand’s visibility and credibility by associating it with a trusted or respected partner. By partnering with BizM8, a brand can leverage their partner’s audience and reputation to reach new customers and build brand loyalty among existing customers.

Overall, a when a brand joins the BizM8 Family, they allow us to be a strategic partner that can help them to strengthen their identity, reach new audiences, and build trust and credibility with consumers/clients.

Words and Symbols

Biz

The word “biz” is a slang term that is short for “business.” It is often used informally in casual conversation or in written communication, such as emails or text messages, to refer to work-related matters or professional activities.

M8

The word “M8” is a commonly used abbreviation for the word “mate.” It is often used in informal communication such as texting, online messaging, or social media. The term “mate” can be used to refer to a friend, a colleague, or a romantic partner. The abbreviation “M8” is particularly popular in British and Australian English, where “mate” is a commonly used term of endearment. In these contexts, “M8” is often used in the same way as “mate,” to refer to someone with whom you have a close or friendly relationship.

In our 2015 logo concept, emphasis and focal point was put on two characters – i.e., the letter M and numeric number 8. When both characters [M8] are combined, they represent the word Mate. The word M8 was carried throughout our corporate identity elements emphasizing the importance of focusing on the friend in which refers to a client.

In numerology, the number 8 is associated with balance, harmony, and power. This is because the shape of the number 8 represents an infinity symbol, suggesting a balance between the material and spiritual worlds. The human figure depicted by the number 8 on the logo represents a balance of infinite human potential and prowess.